Jonas Bonnier, CEO of the formidable publishing force Bonnier, is quoted in the December 2011/January 2012 issue of Monocle as saying the following,

For a long time, people have been walking around and talking about “content”. In my opinion, if you’re a person that speaks about content, you haven’t understood anything about journalism and storytelling. You think that words are like earth that you can shovel and pour somewhere.

You heard the man! A compelling edict by one of publishing’s most authoritative voices that made me rethink the way that I write/commission/design for journalism.

I’ve been doing it wrong!